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What's in a name?
For us, everything.
"Cantara” is a word that derives from the Latin root “canto” which finds itself in many modern languages. It’s chief meaning is “to sing” or “to
chant”. Cantare/Canto also means “play music”, “celebrate” and also has other meanings like “enchant” or “bewitch”, i.e. “to cast a spell”. So,
we’ve taken this inspiration into the company name “Cantara Design Group”. But what does it mean?
In “Cantara” our intention was to choose a memorable and unique word that gathered together a collection of meaningful ideas, something that
was emblematic for everything that a company like ours creates and provides. We also wanted a name that focused on the experiential and
creative nature of our business – the part that our client is actually seeking – the desire to be entranced by technology, film and musical
performances. “Cantara Design Group” communicates the modern integration company – one of design expertise, comprehensive engineering,
and professional high-touch project management, installation and service.
The inclusion of the word “Design” speaks to the service and caliber of our approach and our people. We are a professional service firm that
takes a project from concept to completion.
The final word, “Group” communicates our idea of gathering together many talented people, and manufacturers, consultants, and others to
enrich our designs and exploit strong relationships inside (and outside) the industry. The “Design Group” aspect of our name is not a collection
of words at the end of another word – it is the true embodiment of our people and our business approach.
Collectively, our name is a philosophy about our industry and ourselves, about what and why we do what we do for a living, and hopefully a
reminder to keep it creative, professional and to always push forward.
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